Brand Story
EDENRYD is a new fashion wear startup brand that was founded by AK Singh, a passionate fashion designer with more than 12 years of experience in the industry. Having graduated from NIFT, one of the most prestigious fashion institutes in the world, AK Singh has an in-depth understanding of the fashion industry and a keen eye for detail.
The brand name, EDENRYD, was inspired by the Garden of Eden, a mythical paradise that symbolizes a perfect world, untouched by evil. This name was chosen to represent the brand's commitment to creating fashion that is pure, wholesome, and beautiful.
At EDENRYD, we believe that fashion is not just about clothing; it's about expressing yourself, feeling confident, and being comfortable in your own skin. That's why we design clothes that are not only stylish but also functional and comfortable to wear.
Our collection includes a range of clothing for men and women, from casual wear to formal attire. We use high-quality materials and employ skilled artisans to create garments that are not only durable but also elegant and timeless.
One of the unique features of EDENRYD is our focus on sustainability. We believe that it's our responsibility to create fashion that is environmentally friendly and socially responsible. That's why we use eco-friendly materials and manufacturing processes, and we ensure that our workers are treated fairly and paid a fair wage.
At EDENRYD, we are not just creating fashion; we are building a brand that represents a lifestyle. We want our customers to feel good about what they wear, and to know that they are making a positive impact on the world. We are committed to providing exceptional customer service and creating a community of like-minded individuals who share our values and passion for fashion.
In conclusion, EDENRYD is not just another fashion brand. It's a brand that was created with a vision to make a positive impact on the world through fashion. We believe that our founder's technical knowledge and experience, combined with our commitment to sustainability and customer service, will set us apart from the rest. We look forward to welcoming you into the EDENRYD community and sharing our passion for fashion with you.