About us

EDENRYD is a new fashion wear startup brand that was founded by AK Singh, a passionate fashion designer with more than 12 years of experience in the industry. Having graduated from NIFT, one of the most prestigious fashion institutes in the world, AK Singh has an in-depth understanding of the fashion industry and a keen eye for detail.

Specialized work attire for women is a limited market that comes with trade-offs. You may have to choose between quality and affordability, or variety and proper fit - finding both can be a challenge. Ready-made clothing is typically not tailored to accommodate practical body shapes, and online stores that cater to corporate wear are few and far between. The ones that do exist usually offer assembly-line products with limited options for customization or personalization. Finding the perfect office outfit can often be a source of annoyance, taking up valuable time and leading to outright frustration.